My former neighbor liked to spit. It made me gag and hunch up like someone just punched me in the gut.
We didn’t know each other. He didn’t know I thought he was a gross person. He might not have cared. But, he didn’t have the chance to take himself out of the “gross person” column.
So what does this have to do with your homepage? Like my neighbor and me, you and your site visitors might not be acquainted. And when they hit your homepage, they begin judging you by how the site looks, what they can do and find there – or can’t.
If you’re looking to up your homepage game, take a few minutes and watch this video from ConversionXL. Peep Laja looks at several homepages and points out what’s working and what’s not. Use his advice to get closer to your web visitors.