Copy Dog blog

Would someone please take my money? Ever been in a store (flashback to the before times) and wanted to yell, “HELLO! Would …

What’s your customer’s job? Not their profession, but the reason they’re looking for you (or someone like you)? Pretend you sell dog …

I’m a scaredy-cat

Indoors I’m (usually) fine. Outdoors I’m a mess. Walk across a rickety bridge and leap across the missing last section? Are you …

Cream of Wheat or Paella?

Whenever I do a website or landing page review, one of my first questions is, “Who’s your audience?” It seems straightforward but …

Seize the customer?

Seize the day is inspirational and motivational. Seize the customer is creepy. Bear with me. The other day I was reviewing a …

Hamilton & Copywriting

Hamilton. Stick with me. Heard about enough about the show? It’s hard to miss. Did you know that there are copywriting lessons …