Copy Dog blog

I’m a scaredy-cat

Indoors I’m (usually) fine. Outdoors I’m a mess. Walk across a rickety bridge and leap across the missing last section? Are you out of your mind? I could fall into the river. Break my leg. Die. Is my fear based on facts? No. But that missing piece of bridge is what keeps me from whatever …

Cream of Wheat or Paella?

Whenever I do a website or landing page review, one of my first questions is, “Who’s your audience?” It seems straightforward but it can be a toughie. Because you don’t want to leave anyone out. Right? Nope. It seems counterintuitive, but when you write your page, ad or email to ONE person, it will perform …

Seize the customer?

Seize the day is inspirational and motivational. Seize the customer is creepy. Bear with me. The other day I was reviewing a dog trainer’s website. I found a fantastic “seize the customer” opportunity in the form of “Coming soon.” Among the list of trainings: dog agility. Next to it: “Coming soon!” Adding a simple, “Sign …

Hamilton & Copywriting

Hamilton. Stick with me. Heard about enough about the show? It’s hard to miss. Did you know that there are copywriting lessons in there? I’m not kidding. Catchy music. Try to keep your feet still during the first song, “My Shot.” Even if you give musicals a hard eye-roll, that song draws you in – …
My former neighbor liked to spit. In fact, the first time I saw him, he was spitting. It made me gag and hunch up like someone punched me in the gut. My neighbor didn’t have a chance to plead his case. (He probably didn’t care.) I continued to think he was a gross person.  What …
Record scratches for comic effect are brilliant. (They’re up there with Liz Lemon’s “What the what?”) They’re not at all funny when it comes to connecting your customers with your product or service. Say you get an enticing email. You think, “Finally! I can get [problem] out of my hair.” Maybe you’re hesitant but still …