Your homepage and spitting

My former neighbor liked to spit. It made me gag and hunch up like someone just punched me in the gut.

We didn’t know each other. He didn’t know I thought he was a gross person. He might not have cared. But, he didn’t have the chance to take himself out of the “gross person” column.

So what does this have to do with your homepage? Like my neighbor and me, you and your site visitors might not be acquainted. And when they hit your homepage, they begin judging you by how the site looks, what they can do and find there – or can’t.

If you’re looking to up your homepage game, take a few minutes and watch this video from ConversionXL. Peep Laja looks at several homepages and points out what’s working and what’s not. Use his advice to get closer to your web visitors.

Small talk, maybe you won’t kill me

Small talk exhausts me. “How unusual,” you say. Seriously. As a borderline extrovert/introvert I can handle it pretty well. But then I need to be by myself for a long time. Just in time for the holidays, I happened on this oh-so-helpful story in The Muse: 48 Questions That’ll Make Awkward Small Talk So Much Easier. There … Read moreSmall talk, maybe you won’t kill me

Seth’s Blog: One way to think about talent

I don’t know if I’d call Seth Godin prophetic. But he says what needs to be said. Here’s today’s daily email. It gives you an emotional nudge – the way a good teacher does. One way to think about talent If you’ve worked hard for it, it’s a skill. If it’s something that other people … Read moreSeth’s Blog: One way to think about talent