My former neighbor liked to spit. In fact, the first time I saw him, he was spitting. It made me gag and hunch up like someone punched me in the gut. My neighbor didn’t have a chance to plead his case. (He probably didn’t care.) I continued to think he was a gross person. What … Read moreYour home page. And spitting.
Record scratches for comic effect are brilliant. (They’re up there with Liz Lemon’s “What the what?”) They’re not at all funny when it comes to connecting your customers with your product or service. Say you get an enticing email. You think, “Finally! I can get [problem] out of my hair.” Maybe you’re hesitant but still … Read moreGive me what I expect
Not their profession, but the reason they’re looking for you (or someone like you)? When you know and use that – their “job to be done*” – your marketing will be 100% more powerful. Let’s pretend Pretend you sell dog toys. They keep dogs busy and they’re eco-friendly. They come in fun shapes, eye-popping colors … Read moreWhat’s your customer’s job?