Yelling louder doesn’t work.
And now for the obligatory scary stat: You have 15 seconds, on average, to grab a visitor’s attention after they land on your web page.
Most companies use the words and phrases they think will connect with customers. That doesn’t work.
I find the pains, challenges and worries of the people most important to you.
I write copy that shows your customers that you understand their pains and challenges. And you can solve them.
Copy that motivates your customers to accomplish your goal – sign up for a webinar, give you their email address or prime them to shop and buy.