The goal was to drive end-of-year gifts from current donors. It highlights a service that many donors are less aware of.
The goal of this sequence was to sell meal kits. After signing up to watch a video, or receiving an invite from a consultant (sales):
These posts were developed for consultants (sales) to use on their personal business pages. They made it easy for consultants to promote the new season’s products. This made it more likely that they would promote products. It also ensured that the posts were on brand.
Developed to highlight excellent patient outcome and surgeon’s expertise. Originally posted on the intranet to instill pride in employees. Later posted on the public website to promote the children’s hospital.