Sales Funnel

Wrote a three-phase funnel. The funnel begins with an invitation to purchase a meal kit. It concludes with a meal collection purchase and a referral. (Collections are similar to HelloFresh or Blue Apron.)

  1. Invitation
  2. Post-order
    a. share the meal-kit offer with a friend and earn a $10 reward (toward the purchase of a meal collection)
    b. purchase a meal collection
  3. Use $10 reward (by purchasing a meal collection)