Seize the day is inspirational and motivational. Seize the customer is creepy.
Bear with me.
The other day I was reviewing a dog trainer’s website. I found a fantastic “seize the customer” opportunity in the form of “Coming soon.”
Among the list of trainings: dog agility. Next to it: “Coming soon!”
Adding a simple, “Sign up for the waiting list” would give the trainer a list of hot leads before the training opens. People who have already raised their hands, “Me! Me!”
The sign-up-in-the-moment option is equally beneficial for customers. They can jump on an opportunity when they see it. (Ever pre-order a book?)
How can you use your website to seize your customers (not in a creepy way)? What do they want? When do they want it? Can you provide it even if it doesn’t monetarily serve you at the moment?