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How do you find these magic messages? 

RESEARCH

  1. What makes your targets tick? What’s their pain? What solutions do they need? How do they talk about their challenges? 
  2. What are your competitors doing? Where are they missing the boat? 

1 + 2 = killer copy

Copy that addresses prospects’ challenges and pains – from their own perspectives. Copy that leads to more sign-ups, downloads and sales.