Does it grab your customers?
Or make them want to run away?
Dog lovers are bombarded with products and services and warnings. Try our products! Fresh! New! Improved! Safer! Healthier!
None one is talking to them. Lots of people are talking at them. (Like the person who corners you at a party and prattles on about how successful they are.)
WITH ALL THAT NOISE, how do you set yourself apart?
Most companies use the words and phrases they think will connect with customers. That doesn’t work.
I find the pains, challenges and worries of the people most important to you.
I use that intel to write copy that shows your customers that you understand their pains and challenges. And you can get them out of their hair.
That’s what motivates your customers to accomplish your goal – give you their email address, request a quote, download your tip sheet, start planning pet’s meals (or 100s of other scenarios).
You’re special. Just like your Mom told you.
There’s no one that delivers what you do in the way you do. Even if there are 100s who seemingly do. (They don’t.)
I write copy that shows how your special will make your customers’ lives easier, better, happier. They’ll be lining up for your solution.
I own a membership site. Our events happen monthly, require RSVPs and our sequences are pretty complex. Maria developed a high-converting sequence that runs automatically every month.
After implementing her email sequences I have had the highest amount of qualified, registered guests to my monthly networking events. She’s an incredible strategic thinker. Her new and innovative marketing ideas that have really helped us grow!
Keeping our content fresh has always been a challenge. Maria helps us by developing messages from our audiences’ perspective. She’s an extension of our marketing team.