Home – Copy Dog LLC

Stand out like a Great Dane

in a room full of Chihuahuas

Marketing and messaging for businesses that want to move from blending in to standing out as the choice.

You're not a a can of soup

You’ve got a sick loved one at home. You need is a can of chicken noodle soup. You grab a can and go.

You are not a can of soup.

It matters if a prospect chooses you or someone else.

When your prospects look for a solution, do they see a bunch of identical dentists, coaches, or insurance agents? Or do they see you?

Do they think, “I need a chiropractor?” Or, “I need to see Dr. Peterson because her on-site rehab gym will make sure I don’t re-injure my back.”

Let’s talk about making you stand out.

Be the Great Dane in a room full of Chihuahuas

When the value you offer — what differentiates you — is clear, you’re not lumped in with the crowd.

You stand out. Prospects choose YOU.

Hi, I'm Maria

I help small businesses like yours stand out from the crowd.

I use my ALPHA framework to create marketing and messaging strategies that differentiate you and help your business grow.

How I help

Great Dane Toolbox

Great for: DIYers.

Toolbox of messages to use in your:

online and print ads
brochures
sales calls
website

Great Dane Website

Great for: “Please, help my website.”

Strategic, persuasive copy for five key website pages

Top-dog Testimonials

“They are friendly and knowledgable” doesn’t tell prospects how you’ll help them.

Top-dog testimonials give prospects a preview of what their future could look like if they worked with you.

What My Clients Say

We had grown so fast and hadn’t kept up with our practitioner audience. We also hadn’t had a lot of direct engagement with our patient audience. Our messaging was kind of all over the place. Maria helped us look at the audience's experience as well as the copy. Her “outsider” perspective helped us with simpler, more consistent messaging. Plus, she kept an eye on the call to action. We were getting in our own way and missing it.

Jen HowlandVP of Marketing, Sales — Click Medical

Maria is a talented copywriter with amazing ideas and a knack for strong, punchy headlines that get the job done. I’ve brought her in on several projects and I trust her with my clients and their businesses. I’m so glad Maria’s in my court.

Erin PenningsBrand Messaging Strategist, Copywriter & Founder — CopySnacks

I own a membership site. Our events happen monthly, require RSVPs and our sequences are pretty complex. Maria developed a high-converting sequence that runs automatically every month. After implementing her email sequences I had the highest number of qualified, registered guests to my monthly networking events. She’s an incredible strategic thinker. Her new and innovative marketing ideas have really helped us grow.

Shelly YorgesenFounder — Executive Networking Events

Keeping our content fresh has always been a challenge. Maria helps us develop messages from our audiences’ perspective. She’s an extension of our marketing team.

Danielle AndersenMarketing Manager — Knute Nelson

Maria's domain knowledge was a huge asset as we worked together to deliver email copy for a client project. She was able to quickly understand the client's value proposition and voice, she always met her deadlines, and she communicated well throughout the project. It was a pleasure to work with Maria!

Jessica MehringPrincipal consultant and senior conversion content writer — Horizon Peak Consulting

Maria translated what we do for our clients onto our website. It has been really hard to tell that story, but what she wrote captured that. If you really want to know what your clients think of your services so you can tell you can tell others, hire Maria. I know we will get a return on our money in the first year.

Anthony ZimnyPresident, Client Advisor — Zimny Insurance Agency

Maria's thorough approach involves detailed research and client interviews, from which she crafts compelling and on-brand website copy that really resonates with the audience. If you're looking for refreshed & engaging website content that will set you apart from your competitors, look no further!

Whitney FischerOwner, Lead Creative — WISH Design Co.

What's with all the dogs?

Dogs are the perfect metaphor for the relationships we want with our clients. They’re loyal, devoted, and excited to see you. (OK, you don’t want your clients to jump up on you. Or lick you in the face.)

Creating long-term relationships with clients you love and love you takes a connection. One of the purest expressions is the relationship between dogs and humans.

Or we can talk about dogs. Totally here for that.