Connect with more of your ideal clients

With a website as engaging and effective as you are

Your prospective clients want to do more than look like they have it together. They want to feel like it, too. 

Overwhelm, continual autopilot, evenings face down on the couch. You can get them past these. 

I’ll help you show them how with ALPHA—a framework that moves your website visitors from “That’s interesting” to “Can I talk to you today?”

ALPHA Framework


Your impact is why clients love you. How they describe that impact is what attracts and connects with future clients. 

I use surveys and interviews to find the words, phrases and stories that will make prospective clients think, “You can help me with this challenge.” 


Your competitors’ websites show gaps in their messaging, further highlighting what differentiates you.


I sift through your client and competitor data and find the best of the best. The words, phrases and themes that will lead to copy with impact. 


Your clients’ wisdom, competitor data and my writing expertise add up to copy that shows your prospects it’s possible to have it together (and not just look that way). And, you’re the one who will get them there. 


We walk through the copy together, and talk through questions or suggestions. This avoids back and forth and wasted time for you! 

Best-in-Show Web Copy

“I need help putting my priorities in order.” “My life is all out of whack.” “I need something different. Are you it?”

Get website copy that answers those question for your prospects before they ask, that shows you can help them past the overwhelm and into a brighter future. 

Best-in-Show web copy includes: 

  • Voice-of-customer insight that details what sets you apart from other coaches. (It comes straight from the minds and mouths of your clients.) 
  • Competitor intel that shows your future clients’ context.  What tools, gurus, apps, etc., they may have tried. What they were promised, or led to believe. Where they’ve been before they found you.
  • Website copy for five key pages that shows that you can help prospects tackle their challenges and move into the lives they crave. 

Website Wash & Groom Audit

This is for you when you know your site needs something but aren’t sure how or where to start.

Or maybe you’re about to launch a course, program or podcast that will drive more people to your site. Before those visitors arrive, you want your site groomed and ready. 

You’ll get: 

  • An in-depth video review of four pages (along with a transcript).
  • Overall recommendations for each page on where and how to strengthen your messaging to engage site visitors.
  • Several rewrite options for key copy like headlines, calls-to-action, and some body copy. 

All this happens in seven days. There’s very little work on your part. (You’ll get a quick survey to fill out before I start the audit, then I’m off and out of your hair.)

Stop-Chasing-Your-Tail Strategy Session

Are you stuck on what to do or where to go next? Stymied by all the things you’re “supposed” to do or think you need to? Tired of hitting the same speed bump (aka question or challenge)? 

Get clear and start moving forward. We’ll spend a focused hour talking through and tackling your challenge. You’ll get clarity, have less stress and be inspired to take action. 

After our session you’ll receive:

  • Recommendations on how to move forward
  • An outline of your primary challenges
  • A summary of the issue and our discussion
  • A recording of our call 

What you can expect from me

When we work together:

  • I’ll make things easy for you. I won’t drag you into the minutiae. You hired me to write fabulous copy and get your project out of your hair.
  • You’ll get weekly project updates. If you like to wonder, “What’s happening?” “When am I going to get that stuff?” you’re out of luck.
  • We’ll have fun. We’re working together to get past your challenges. That’s happy-making. No slogging allowed.
  • I will ask about your pets and request to see photos.