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Clear differentiation —> more prospects choose YOU

Whether you run on referrals, advertising, or cold outreach, differentiation shows YOU are the obvious choice. 

When the value you provide and how you provide it is clear, you stand out like a Great Dane in a room full of Chihuahuas.

 

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ALPHA Framework

I ask your clients—why do they work with YOU? How do you help them tackle their challenges and find solutions?

LOOK

How do your competitors position themselves? How they do, or don’t, emphasizes what makes you unique.

PORE OVER THE DATA

Analyze what I learned from your clients and competitors. Find the most impactful, powerful, and often-mentioned info — what will make your prospects take notice. This is the foundation of your new website copy.

HONE COMPELLING COPY

Write persuasive copy that will connect and engage with future clients by using the client data and my knowledge of emotion-based, persuasive copywriting.

 

Combine the parsed data and my writing expertise and the result is website copy that shows your prospects that it’s possible to have it together. And, you’re the one who will get them there. 

ASSESS

After your copy is complete, we walk through the content together. It’s an opportunity to ask questions and tweak anything that needs revising. 

Services

Great Dane Toolbox

Is your marketing falling flat?

Toolbox of messages that really connect with your prospects. Use them:

  • online & print ads
  • sales pitches
  • brochures
  • website

Includes customer research highlights (how they describe your impact). 

Great Dane Website

Is your website failing as a sales tool?

  • Persuasive copy for 5 key pages
  • Messaging from the minds of your customers: why they choose you

Top-dog Testimonials

Are your testimonials as spicy as milk?

Forget the generic : “They are friendly and knowledgable.”

Tell prospects, “Here’s what it’s like to work with me.”

Let’s talk about how to make you stand out

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What you can expect from me

When we work together:

  • I’ll make things easy for you. I won’t drag you into the minutiae. You hired me to write fabulous copy and get your project out of your hair.
  • You’ll get weekly project updates. If you like to wonder, “What’s happening?” “When am I going to get that stuff?” you’re out of luck.
  • We’ll have fun. We’re working together to get past your challenges. That’s happy-making. No slogging allowed.
  • I will ask about your pets and request to see photos.
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