Connect with more of your ideal clients.
With a website as engaging and effective as you are.
Your prospective clients want to do more than look like they have it together. They want to feel like it, too.
You can help. And your website can show it.
I’ll help you show your website visitors that you are the one who will help them tackle their challenges. I’ll use my ALPHA framework to write copy that moves your website visitors from “Hmm…” to “Tell me more!”
Let’s talk about your website.
ALPHA Framework
ASK YOUR CLIENTS
How your clients and students describe your impact grabs prospects like them.
LISTEN
How do your competitors — or those your prospects see as your competitors — position themselves? This emphasizes the qualities that make you unique.
PARSE THE DATA
I turn research into usable info. (Think of turning a pile of miscellaneous Lego into piles of like pieces and some little houses.) I unearth the most impactful, powerful, and often-mentioned info — that is, what will make your prospects take notice. This is the foundation of your new website copy.
HONE COMPELLING COPY
Combine the parsed data and my writing expertise and the result is website copy that shows your prospects that it’s possible to have it together. And, you’re the one who will get them there.
ASSESS
After your copy is complete, we walk through the content together. It’s an opportunity to ask questions and tweak anything that needs revising.
Services
Best-in-Show
Web Copy
Your ideal clients want to know:
- Do you understand their challenges?
- Can you can help them tackle those challenges?
- What makes you different than everyone else?
Best-in-Show web copy does just that.
What’s included?
Website copy for five key pages. Attention-getting and action-inspiring copy that makes visitors want to know more.
Testimonials that show you’re best-in-show — from clients, aka the people know know the power of what you offer.
Voice-of-customer data. Your clients know your impact. The words, phrases, and themes they use to describe your impact attracts more like them.
Competitor intel. What do your competitors promise? How do they speak to their prospects?
Page layout recommendations (wireframes) to make sure your pages make the greatest impact. (The wireframe is direction for your designer, not the design itself.)
Stay! Convert!
Landing Pages
Your dream prospect just clicked through to your landing page. Hooray!
But wait. They didn’t do anything. You need visitors to finish what they started when they clicked through: sign up, register, downlaod, take the quiz.
Stay & Convert! Landing Pages bridge your prospects’ intention and completing the action.
What’s included?
Copy for one landing page.
Persuasive copy that makes visitors take advantage of what you’re offering.
Voice-of-customer data. Your current clients know, respect, and like you. The words, phrases, and themes they use to describe your impact attract more like them.
Page layout recommendations (wireframes) to make sure your pages make the greatest impact. (The wireframe is direction for your designer, not the design itself.)
Let’s talk about your website.
What you can expect from me
When we work together:
- I’ll make things easy for you. I won’t drag you into the minutiae. You hired me to write fabulous copy and get your project out of your hair.
- You’ll get weekly project updates. If you like to wonder, “What’s happening?” “When am I going to get that stuff?” you’re out of luck.
- We’ll have fun. We’re working together to get past your challenges. That’s happy-making. No slogging allowed.
- I will ask about your pets and request to see photos.