Fighting your way to attention.
Fighting your way through the web or inbox isn’t for sissies. Lots of sissies do it. But not well.
What does it take to do it well?
You have to know who you’re talking to. Not just the usual demographics – age, where they live, whether they’ve ever bought something on their phone. More than that. What makes them tick?
Next? Take what you learned and create copy that speaks directly to those targets, in their language, about things they care about.