Clear differentiation —> more prospects choose YOU
Whether you run on referrals, advertising, or cold outreach, differentiation shows YOU are the obvious choice.
When the value you provide and how you provide it is clear, you stand out like a Great Dane in a room full of Chihuahuas.
ALPHA Framework
Ask your clients
How do you help your clients tackle their challenges? Why do they work with you? I talk to them to find out so we can attract more like them.
Look at your competition
How do your competitors position themselves? I compare that to what your clients and prospects value. This reinforces what makes your approach unique.
Parse the data
What to do with all that info? I sift through it and find the most powerful, impactful, and most important feedback. That’s the foundation for fabulous copy.
Hone compelling copy
Take the data foundation, add my persuasive writing skills, and you get copy connects with your prospects. Copy that makes you stand out like a Great Dane in a room full of Chihuahuas.
Assess together
After your copy is complete, we walk through it together. It’s an opportunity to ask questions and tweak anything that needs revising.
Services
Great Dane Toolbox
Is your marketing falling flat?
Toolbox of messages that really connect with your prospects. Use them:
- online & print ads
- sales pitches
- brochures
- website
Includes customer research highlights (how they describe your impact).
Great Dane Website
Is your website failing as a sales tool?
- Persuasive copy for 5 key pages
- Messaging from the minds of your customers: why they choose you
Top-dog Testimonials
Are your testimonials as spicy as milk?
“They are friendly and knowledgable” doesn’t tell prospects how you help clients tackle challenges.
Top-dog testimonials give prospects a sneak peak into what their future could look like if they worked with you.
Top-dog testimonials give prospects a sneak peak into what their future could look like if they worked with you.
What you can expect from me
When we work together:
- I’ll make things easy for you. I won’t drag you into the minutiae. You hired me to write fabulous copy and get your project out of your hair.
- You’ll get weekly project updates. If you like to wonder, “What’s happening?” “When am I going to get that stuff?” you’re out of luck.
- We’ll have fun. We’re working together to get past your challenges. That’s happy-making. No slogging allowed.
- I will ask about your pets and request to see photos.